|image source: shaw.ca, of course an environment-|
This is great. Don't you think? I switched to paperless instantly(or maybe even before I was asked) not because I cared too much about the environment. It was just more convenient for me to receive the bill via email. See? I'm being honest at least. Unfortunately, Shaw is not.
So did Shaw really care about the environment? My answer is no. Since a lot of customers switched to paperless billing, Shaw increased the number of promotional materials PRINTED ON PAPER AND MAILED to you. Yup, so now I'm getting more mails from Shaw. For example, last week I received two. One is asking me to sign up for their digital phone service(AGAIN!), and the other was some new internet or TV service, called EXO. And this EXO mail was printed on higher-quality glossier paper than your normal paper bills.
So Shaw saved some money, not the environment, by not printing your bills on paper and used that saving to print their promotional materials more aggressively.
Way to go, Shaw. Do your part for the Environment, if you really meant, or just don't BS. I'll accept you. I have great a fondness toward a business which's trying to make money without lies.